Your brand has the power to change lives for the better. So will your strategy when you include a TGI hybrid grassroots program.
Since 1999, TGI Healthworks has been exclusively focused on national grassroots programs within the healthcare discipline that are designed to build and sustain communities of people with chronic diseases. Community-based and on-line events are the primary communications vehicles supplemented with a demographically customized meeting-in-a-box overlay. Patient, caregiver, physician, advocacy, and elected official outreach components are tied to hard and soft metrics that include prescribing habits tracking, as well as net promoter scores, online conversation sentiment, blog viral and velocity measurements, and traditional attitude measurements.
Our programs are customized to the disease state, the market and the product, and include OTC, DTC and device indications.
We focus on individuals, and we achieve persistence, compliance and brand loyalty objectives with a 100 percent targeted audience that includes ethnic, cultural and national origin segmentation with in-language programs for patients, caregivers, physicians and national, state and local elected and appointed representatives.
These branded and unbranded, publicity-ready events provide robust material for news path activities that include feature stories, hard news, political and social news, and health and fitness stories. They are applicable to satellite, blog-internet, and conventional media.
TGI Healthworks. A group of people who want to make people's lives better if they have a chronic disease that responds to pharmacological solutions, as well as patient initiatives. We focus on the patient initiatives as well as prescription and over-the-counter drugs in order to improve quality of life.
When a patient includes specific exercise, diet, a positive mental outlook, and a productive relationship with a health care professional, the patient takes control of the disease. Bringing all of these things together is the TGI Prescription for Wellness™.
TGI Healthworks is the natural evolution from traditional healthcare PR and national television and magazine advertising.
We provide a structured, collaborative, turn-key relationship that brings hard-number ROI discipline to clients that have the infrastructure and mission to accept a dominant market position by way of patient, physician, caregiver, elected official and advocacy group focus.